BOOK JACKET SELECT SERIES

INCASE | Book Jacket Select™

Made for iPhone 6 Plus and iPad Air 2

Retail | $29.99 - $99.95
Year | 2014

The Incase Book Jacks combine style, functionality, and durability to provide ultimate protection for your devices. Crafted from water and abrasion-resistant synthetic leather, inspired by the design of Nike Basketball Shoes, these cases offer a sleek and fashionable look while safeguarding your device from scratches and bumps.

Built to last, the case features an internal steel frame that provides added strength and stability. The magnetic closure ensures convenient sleep and awake mode, while the folio cover adds an extra layer of protection for the screen. Additionally, the cover can be folded into a stand, offering multiple angles for comfortable desk use.

Designed by Incase with meticulous attention to detail, the book jacks exhibit seamless craftsmanship, with no stitching marks visible. Each case is tailored to perfectly fit the form factor of your iPhone or iPad, meeting the MFI Apple specification requirements.

With the Incase Book Jacks, you can enjoy the perfect blend of style, protection, and functionality for your cherished devices.

Design Challenge

1. Maintain brand integrity and high-quality standards while adding innovation to the second iteration of Book Jacket cases for iPhone 6 Plus and iPad Air 2. These cases must meet Apple's MFI specifications. Despite being the original patented design, competition from copycat products requires a 100% form-fitting design with a slim profile.

2. The challenge is further complicated by the need for a highly skilled soft-goods craftsmanship team due to low minimum order quantities and the absence of automation in the manufacturing process.

3. Key focus areas include striking a balance between innovation and brand integrity, meeting Apple's MFI specifications, standing out in a competitive market, and leveraging skilled craftsmanship to overcome manufacturing limitations. Effective communication, continuous improvement, and close collaboration with Apple are vital to success.

Contribution

Proposal: Innovating Book Jacket Cases through Material Selection and Collaborative Development

1. A proposal was made to the VP of Product to incorporate fashionable, durable, and lightweight materials from the footwear industry into the next generation of Book Jacket cases. This idea was well-received, providing an opportunity to create iconic products that align with the brand's identity.

2. Collaboration took place with a soft-goods developer, overseas manufacturer, and project manager to ensure a comprehensive approach. Detailed 2D drawings, CMF documents, review samples, and collaboration with the Packaging team for new packaging were provided to facilitate a seamless execution.

3. By leveraging innovative materials and collaborative teamwork, the company aims to create visually appealing, durable, and lightweight Book Jacket cases that meet the brand's high standards.

Achievements

Successful Launch of Premium Book Jacket Products and Expansion into New Series

• The innovative Book Jacket products, incorporating fashionable, durable, and lightweight materials from the footwear industry, achieved a significant milestone by being successfully launched at Best Buy stores. These premium products were strategically priced, reflecting their high quality and design.

• The successful launch at Best Buy served as a catalyst for further expansion. The introduction of the new Book Jacket series, including the "PRO," "SLIM," and "REVOLUTION" variants, showcased the brand's commitment to continuous innovation and meeting diverse customer needs. These new series offered enhanced features and design elements, elevating the Book Jacket product line to a new level.

• By capitalizing on the premium positioning and leveraging the brand's reputation, Incase successfully penetrated the market and established itself as a leader in the industry. The expansion into the new series not only broadened the product portfolio but also solidified the brand's presence and competitiveness in the market.

• The achievement of launching premium Book Jacket products at Best Buy and expanding into the "PRO," "SLIM," and "REVOLUTION" series demonstrates the brand's ability to deliver exceptional products that resonate with customers. Through strategic pricing, product differentiation, and a commitment to innovation, Incase has achieved significant growth and strengthened its position as a leader in the industry.