ICON CASE

INCASE | rugged iPhone case

Retail | $34.95
Year | 2014

Introducing the Icon Case, designed to provide both durability and sleek defense for your device. This innovative case features the exclusive TENSAERLITE™ protection technology, offering robust yet slim protection.

The Icon Case's protective frame is specifically engineered to shield your device from bumps and drops, effectively absorbing impact and dispersing shock. With this advanced technology, you can confidently navigate through your day without worrying about accidental damage.

Furthermore, the raised bezel surrounding the phone perimeter adds an extra layer of protection for the screen, keeping it safe from potential scratches or cracks. The tough hardshell exterior of the Icon Case provides reliable surface protection, ensuring your device stays in pristine condition.

With the Icon Case, you can enjoy peace of mind knowing that your device is safeguarded by a design that combines intelligent protection and a sleek aesthetic. Embrace smarter protection and keep your device shielded from the rigors of everyday life.

 

PRECISION ENGINEERED PROTECTION AT ITS BEST

 

FEATURES

  • TENSAERLITE™: Engineered Protection Redefined.

  • Discover the cutting-edge technology of TENSAERLITE™, providing unrivaled protection for your device. Our innovative material safeguards against impact, while the double-layered rear panels provide an extra layer of defense.

  • With a raised bezel encircling the perimeter, your device's screen remains shielded from scratches and cracks. Our precision engineered design meets Apple MFI requirements, ensuring compatibility and optimal performance.

  • Experience the pinnacle of protection with our meticulously crafted design. Trust in our commitment to delivering superior quality and engineering excellence for your device's safety and peace of mind.


 

Design Challenge

  1. Designing Enhanced iPhone Protection: Creating sketches and ideation for multi-layered materials presented the challenge of achieving improved iPhone protection while maintaining a sleek design.

  1. Collaboration with New Mechanical Engineer: Working with a newly hired mechanical engineer required effective communication and coordination to align their expertise with the design goals and ensure seamless collaboration.

  2. Establishing Advanced Engineering Standards: Investing in a drop testing facility and implementing impact measurements from a rational engineering perspective introduced a higher technical level, necessitating the establishment of new standards and methodologies.


Contribution

  1. Utilizing 3D Modeling and Prototyping: Overcoming challenges in accurate 3D modeling, 3D printed prototypes, and product specifications to ensure optimal design iterations and feasibility.

  2. Collaborating with Overseas Factory: Overcoming logistical and communication challenges when working with an overseas factory to ensure proper injection molding techniques and rapid sample production.

  3. Meeting Urgent Sales Window Opportunities: Adapting to tight sales windows and urgent opportunities required meticulous planning, efficient project management, and close collaboration with the overseas factory to deliver timely solutions.


Achievements

  • Successfully provided a series of sketches and ideation for enhanced iPhone protection through the use of different layers of materials.

  • Collaborated with a newly hired mechanical engineer to introduce a rational engineering perspective, resulting in the establishment of a drop testing facility and impact measurements.

  • Implemented a higher technical level approach compared to previous cases, showcasing innovation and a commitment to elevating product quality.

  • Utilized 3D modeling, 3D printed prototypes, and detailed product specifications to guide the engineer in the development process.

  • Traveled to an overseas factory to collaborate with their internal engineering team, ensuring proper injection molding and rapid sample production.

  • Effectively managed the tight sales window and urgent opportunities associated with the case business.

  • Overall, these achievements reflect a dedicated effort to deliver innovative and reliable iPhone protection solutions while meeting demanding sales deadlines.


Kills 99.99% of bacteria & viruses
 

AMAZON CUSTOMER REVIEWS

  • Love this case. Adds substance without bulk. Very confident in the protection. Most importantly for me, it has a decent grip. It's not silicone-ish grippy, but just "sticky" enough to prevent me from dropping it all the time. Before this, the only case I could use was a Speck Candy Grip, and I still love those, but I get tired of the colors. This case is thicker than a Speck but sleeker looking. I got the green, luckily olive/army green happens to be one of my favorite colors. I am giving 4/5 stars because 1- More colors/designs would be nice and 2- It could be a little cheaper for what it is.” (by Lish May)

  • “Very sturdy shatterproof shell as described in the comment” (by David J)


 
 

FORM

Tailored Protection for iPhone

Our design philosophy follows the principle of form follows function. Each iPhone model is meticulously considered, adding extra thickness and protection to safeguard the vulnerable areas.

FUNCTION

Shielding Your Device

The protective frame of our design acts as a reliable shield against bumps and drops, effectively absorbing impact and distributing shock. We've prioritized usability by ensuring an easy grip, while maintaining a sleek profile that effortlessly fits in and out of pockets.

QUALITY

Precision Engineering at its Finest

Our precision engineered design guarantees full access to all ports and controls, ensuring seamless functionality without compromising on protection. We've spared no effort in crafting a case that combines durability and convenience, providing you with the quality you deserve.

Experience the perfect blend of form, function, and quality with our thoughtfully designed iPhone cases. Your device deserves the utmost protection, and our engineering expertise ensures that you'll enjoy peace of mind without sacrificing usability.

 
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MORE RUGGED,

LESS BULKY

ICON CASE by INCASE

CREDIT: Created with an internal engineer and vendor’s engineering team under the guidance of a project manager and VP of the Product Department. Product Ownership and Copyrighted by Incase. Photo Credit by Incase Brand Design Team. Packaging design by Incase Branding and Graphic Design Team.