About

I am an industrial designer and product developer based in Los Angeles, dedicated to transforming ideas into market ready products. I oversee every stage of the design process, from initial concept to mass production, so outcomes are thoughtful, manufacturable, and on brand.

My approach emphasizes close collaboration with engineers, marketers, product managers, cost analysts, and external vendors. This allows me to deliver innovative solutions for a wide range of clients, from Fortune 500 companies to privately owned startups.

Originally from South Korea, I grew up in the New York metro area and earned a Bachelor of Fine Arts from the School of Visual Arts and a Master of Industrial Design from Pratt Institute. My design philosophy centers on understanding real-world problems and creating meaningful connections between users and products. By observing, researching, and analyzing how people of all ages interact with everyday items, I work to reduce pain points and uncover new insights.

I am a creative and proactive problem solver who values teamwork and clear communication. I combine professionalism with a user-centered approach, and I navigate challenges with flexibility, adaptability, and a results-driven mindset.

Selected highlights

• Helped drive $60M in oral care revenue at Perrigo by modernizing 24 SKUs, cutting time to market by six months, and reducing budget by $1M.

• At Munchkin, I modernized over 30 products and co-launched two UV-C sanitizer products ahead of the pandemic, generating $5M in new revenue and earning the 2021 Top Sales Award. In total, my work contributed to $55M in company revenue.

Areas of Expertise

Industrial Design: user research, competitor analysis, sketching and ideation, design concepts and language, ergonomics, user testing, prototyping, three dimensional modeling and visualization, CMF design and trend research, technical specifications.

Product Development: soft and hard goods, costing, DFM and DFA, sample approval and quality standards, packaging strategy, collaboration with mechanical engineers and vendors, pre production through mass production, production workflows.

Project Management: cross functional leadership, design thinking, supplier relationships, timelines and budgets, global launches, trade show planning, goal oriented decision making.

Design Leadership: team mentoring, strategic design direction, process development, design sprints and innovation workshops, brand consistency, stakeholder alignment, collaboration and coaching.

More About Me

From a young age, I immersed myself in painting. Mixing color and exploring texture sparked a lasting fascination with how color, material, and finish shape experience. That foundation taught me observation, experimentation, and patience. I received a full scholarship to the School of Visual Arts for all four years of my undergraduate studies.

As I moved into industrial design, I found joy in applying an artistic lens to everyday products. CMF blends aesthetics with function and elevates use through tactile, visual, and material choices. My practice focuses on how tactility influences look, feel, and engagement.

When I am not working, I love to travel and explore new cultures, which often inspires fresh ideas. I enjoy experimenting in the kitchen and sharing meals with friends and family, and I look for moments where creativity brings joy to daily life.

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