BOOK JACKET SELECT SERIES

An iconic book-jacket case designed for iPad and iPhone.

Brand: Incase
Launch: 2012

“A classic cover design made slim, strong, and versatile.”

The Book Jacket is an original Incase design, introduced before Apple created its own iPad covers. Now in its second generation, it continues the legacy of one of the company’s most popular products.

Engineered for versatility, the Book Jacket offers adjustable viewing and typing angles, automatic wake and sleep functionality, and a secure magnetic closure while keeping your iPad safe and protected.

Crafted from water and abrasion resistant synthetic leather, it combines style with durability. An internal steel frame reinforces the structure, while the folio cover shields the screen and folds neatly into a multi-angle stand for everyday use.

Three black S20-series smartphones standing upright against a dark background, with the largest phone in the back and smallest in front, all displaying the Samsung logo.

Key Features

Side view of a sleek, modern tablet with a stylus attached, transitioning between different angles of use.

CONVERTS TO A STAND
A slim, durable case with built-in stand functionality and a microfiber lining that keeps your device steady at multiple viewing angles.

Close-up of a black tablet with a black case, showing the rear camera and the foldable screen, against a black background.

SECURE MAGNETIC CLOSURE
A strong internal steel frame and secure magnetic closure keep your device protected.

Close-up of a brown textured notebook or journal with a gold embossed logo reading 'unclose' on the cover.

PREMIUM MATERIALS
Constructed of synthetic vegan leather and lined with soft microfiber.

DEVELOPMENT

A collage of four images: first row has phone cases and card holder accessories, second row features neon yellow Nike soccer cleats and orange Nike soccer cleats.

RESEARCH
Explored high-performance materials inspired by Nike sports footwear, focusing on abrasion resistance, lightweight construction, and long-lasting durability to inform the case design.

Diagram of a book jacket phone case with labels pointing to features such as a top insert with thin profile velcro closure, embossed button, one-piece PU folding construction, short hair ultra suede, perforated snap case, thick or textured surface, double injected PC and impact-resistant TPU bars, ultra sonic welded back part, and four individual bars for easy insertion fitting larger devices.

IDEATION
Sketched and digitally visualized concepts exploring form, function, and material direction

Disassembled smartphone with parts including screen, inner components, and casing.

3D RENDERING
Produced KeyShot visuals to communicate design intent and explore finishes.

A collection of tablet devices with colorful protective cases in green, gray, blue, and purple, including one with a stand and a keyboard, displayed in various angles.

3D CAD
Developed SolidWorks models to define structure and ensure compatibility with device dimensions.

Close-up of a Lenovo sticker and badge on a textured laptop surface.

CMF DESIGN
Specified synthetic leathers, microfibers, and trims for durability, style, and brand alignment.

Close-up of a person's fingers opening a black phone case with a velcro strap at the top, revealing the phone's screen.

SOFT GOOD DESIGN WITH MOCK UPS
Collaborated with a supplier’s sample makers to build mockups to test panel construction, fit, and user experience.

A closed gray rectangular electronic device with a textured surface on a white surface, with the brand name 'Amuse' printed on the lower left corner.

REVIEW SAMPLES
Assessed early prototypes for fit, durability, and usability; refined based on feedback.

A hand holding a tablet with a black cover, showing handwritten notes and diagrams in pink ink on the inside cover.

FINAL SAMPLE REVIEW
Validated production-ready samples for build quality, finish consistency, and functional performance.

PATTERN & COLOR-MATERIAL-FINISH DESIGN

Technical drawing of a smartphone case design with labeled views, measurements, and details about materials, finish, and components, including exploded views and color specifications.
Technical drawing of an iPad Air 2 book jacket with measurements, annotations, and a metal-plated sticker badge, showing top and bottom views, design details, and included components.
Technical blueprint of an iPad Mini 3 book jacket case. It includes multiple views and measurements, showing the top, side, and bottom details, interior and exterior components, and guidelines for sticker badge placement.

SAMPLE DEVELOPMENT

A grid of computer tablets in various colors with screens facing forward and foldable stands. Colors include turquoise, purple, lavender, lime green, orange, navy blue, pink, yellow, gray, black, coral, and magenta.
An old, worn cardboard notebook on the left with handwritten text 'Joy' and some taped-down small objects, and a modern tablet with a beige cover on the right, partially covering the screen.
Close-up of a black alligator phone case with a textured surface and cutouts for the camera and buttons, resting on a white surface.
Close-up of a camera lens with an attached grey cover marked with 20m and an arrow pointing downward.
A smartphone in a white case with a flip cover, placed on a white background.
Close-up images of a black tablet case with a stylus pen inside, a portable charger, and a cellphone on a white surface.
A gray device with a camera hole at the top left that is not aligned with the flash; the text notes it should be aligned and concentric to the circle. The device has a textured surface with a vertical seam in the middle. There is an area marked for m
A detailed diagram of a smartphone case with annotations. The case has a transparent back, an edge with paint needing cleaning, an incorrect size for an opening, and a home button cutout with specific shape instructions. Additional notes mention the
An open black foam case containing three Pantone color samples of gray shades labeled Cool Gray 9 C, 10 C, and 11 C, with a note suggesting to find a close shade for easier color matching and mentioning the use of dark gray micro fiber for material.
Close-up of an open dark gray microfiber fabric sample with handwritten notes and annotations in purple ink. The fabric is held by a person's hand. The top sample has notes about hiding the effect of material layering and a deboss mark indicating it
Close-up of a black fabric surface with a silver metallic logo that reads 'Incase', and annotations pointing out flaws in the logo's debossing, off alignment, and bubbly effect around the logo.
Close-up of a black phone case showing the bottom edge with two circled areas pointing to the charging port and speaker grill, with a note about edge painting needing even and clean finish. The brand name 'Incise' is visible in the top left corner.
Close-up of a black wallet or folder with instructions written on a white surface. The instructions guide to position a camera about 2.5mm from the edge to align with the fold line, indicating to match the edge's color with the PU color and to move t
Close-up of a black fabric laptop sleeve on a white surface, with annotations criticizing the edge painting techniques and suggesting improvements in embossed button area for sharpness and definition.
Close-up of a black textured surface with a gray fabric border and a small hole. A red oval highlights the fabric area with a comment about embossing and clarity for a button area.
Close-up of a person's hand holding a device with a textured black surface, showing a metal closure tab at the top. An arrow points to a hole near the edge of the device, with instructions to move the hole slightly upward with the device inserted and
Comparison of two phone cases showing correct and incorrect positioning of the camera cutout, with positive example on the right labeled 'OK' and negative example on the left labeled 'NG'.
A can of Static Guard anti-static spray, a gray textured laptop, and a blue arrow pointing to the laptop with a question mark. Text on the image includes instructions for applying a logo sticker on the laptop for anti-static purposes.
Close-up of a smartphone with annotated speaker grills, including a headphone jack, charging port, and speaker holes. The annotations indicate good features of the phone's audio hardware.
Laptop with a black textured cover and a small piece of tape on the corner with the letter 'E' written on it.
Three dark-colored laptop or tablet cases or covers on a white surface, with two on the left and one on the right, showing the brand name 'Incase' on them.
An open black protective phone case with a textured interior, laying flat on a white surface.
Close-up of a smartphone in a black case with a small hole and a cutout on the top edge, placed on a white surface with a white keyboard in the background.
A digital caliper measuring an object, displaying a reading of 0.15 millimeters.
A black tablet stand with a tablet in a black protective case resting on it.
Hand holding a smartphone partially inside a black case, with red and black wired earphones on a white surface in the background.
Close-up of a smartphone in a black protective case, resting on a gray surface. The phone's screen is turned off, and the home button is visible at the bottom center.
Close-up of two black objects with the word 'moose' written in silver on each, and a person holding a black phone wallet case on a white table.
Open black phone case with three Pantone color swatches labeled Cool Gray 9 C, Cool Gray 10 C, and Cool Gray 11 C on a white surface.
Close-up of a black plastic handle on a textured surface, with a hole in the surface revealing a beige object underneath.
A black smartphone in a black protective case resting on a yellow surface with a light-colored background.
Close-up of a gray tablet cover on a light-colored surface.
A tablet in a gray protective case with a fold-over cover, standing upright on a wooden desk.
Open tablet case on wooden table with tablet inside and another grey case beside it.
Close-up of two stacked electronic devices on a wooden surface, with one device partially covering the other, and some handwritten text visible on the surface underneath.
Two iPads in black and green cases with stands, one showing the back and the other displaying the home screen with app icons.
A gray phone case with a foldable stand and a grey cardholder accessory on a black background.
Two tablets with gray cases and stands, one showing the front with a colorful app screen, and the other showing the back with a perforated gray cover.

✓ Slim, durable book-jacket style design for iPad and iPhone

✓ Premium synthetic leather exterior that is water and abrasion resistant

✓ Built-in stand with multiple viewing and typing angles

✓ Microfiber lining provides secure, non-slip positioning

✓ Internal steel frame reinforces protection and durability

✓ Secure magnetic closure keeps the cover in place

✓ Automatic wake when opened and sleep when closed

Black notebook with a gold logo in the bottom right corner.
A tablet device with a dark screen, encased in a brown protective cover, resting on a black surface with a black background.
Close-up of a pink laptop with a textured surface and the Lenovo logo at the bottom right corner.
Close-up of a smartphone inside a brown leather case, with part of the phone visible and the case cover partially opened, against a dark background.
Product page showcasing the Incase iPad Air 2 Book Jacket Select in black, featuring a stylish protective case with a folding stand, price $99.95, with options to add to cart or wishlist.
A black leather stand with a tablet device placed in it.
A tablet with a black screen inside a black leather case, placed on a white background.
Smartphone with a black screen in a brown protective case, resting on a black stand.
iPhone with a black protective case, lying face up on a plain white background.
Open brown handbag with tablet, sunglasses, lipstick, keys, wallet, and notebooks inside.
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