DEEP SEA FISHIN'™ TODDLER BATH TOY

Magnetic Fishing Game for the Bath! Teach Kids Hand-Eye Coordination

Brand: Munchkin
Launch: 2021

“Educational fishing bath toy set for toddlers and young kids”

Get ready for a “reel” good bath with the Deep Sea Fishin’ Magnetic Fishing Bath Game! Your little one will fall hook, line, and sinker for this adorable boat toy with magnetic fish and easy-to-use bobbers. Aside from the obvious fun element, gameplay is essential for building life skills like problem-solving and patience. This one encourages hand-eye coordination, too! Getting clean, having fun, and learning at the same time? That’ll surely float everyone’s boat.

A colorful toy boat floating on water with a bright blue sky in the background.

INSIGHTS

Colorful toy boat with a yellow and blue hull, green slide, purple and blue animal figures, and a red tube slide, designed for young children ages 12 months and older.

"WE NEED A NEW TOY BOAT FOR OUR BATH TOY LINE, FEATURING A MODERN DESIGN, IMPROVED FUNCTIONALITY, AND NEW PLAY PATTERNS."

Yellow rubber duck with brown speckles on its body, sitting on a light-colored surface.

“HORRIFIED MUM ISSUES URGENT WARNING ABOUT THE DANGERS OF BATH TOYS AFTER FINDING HIDDEN BLACK MOULD”

A large red U-shaped magnet attracting small shiny black steel balls.

“LET’S MAKE THE MAGNET FEATURE SAFE FOR CHILDREN, SO THEY CAN’T SWALLOW IT BY A MISTAKE.”

PROCESS

Sketches and colored illustrations of various cartoon fish and underwater sea creatures, including a boat design, a diver, and several different fish characters with vibrant colors and expressive faces.

DEVELOPMENT

A sketch of three different boat designs with design details and features, signed by the artist, Simon Fang, dated 1/25/2021.

SKETCHING
Generated ideas for the modern form factors, proportions and the game play.

A sealed rectangular container made of foam with printed measurement charts and markings on the surface.

MOCK UP
Created simple mock ups using foam board and duck tape and studied the dimensions and floatation of the boat.

Technical drawing of a fishing boat with options for different deck designs and materials, including cross-sectional views and labeled components.

2D ILLUSTRATION
Explored section views of different parts and assemblies before dived into 3D modeling.

A collection of 3D CAD models of deep sea fishing boat parts and accessories, including several boats, fishing poles, fishing rods, fishing rod parts, and fishing-related items, displayed on a digital platform with a central SW 2024 logo.

3D CAD MODELING
Created series of 3D CAD models for the design options, using Solidworks.

Three toy boats with orange buoys attached, featuring blue and white colors, arranged with one showing a raised blue cabin and the other a closed cabin with a heart symbol.

3D RENDERING
Created various design options and visualized the shapes and colors for design reviews.

Small white 3D-printed figurine of a round animal, possibly a pig, with short legs and a tail, placed on a cutting mat with blue grid lines. Surrounding it are small white parts, and an empty white plastic container and a white plastic tool are also visible.

3D PRINTING
Created 3D printed models to review shapes, assemblies and details.

Toy toy telephone with a white body, a green receiver, and an orange button, placed on a white surface.

PAINTED PROTOTYPE
A realistic painted prototype was made and tested it on the water. New design updates were also made after the review.

A hand holding a transparent plastic device with a white and yellow toy attached to a blue string, set against a plain background.

TESTING
Assembled the 3D printed prototypes and tested the magnet strength, part engagements and other details.

Colorful fishing toy with a purple base, green lure, red bobber, and purple fish with yellow spots on a blue background.

FINAL SAMPLE TEST
FEP and PP samples were made and tested on the water. Also handed out to colleagues with children who played with the samples and gave us generous feedbacks.

Close-up of a tube of soft clay, labeled as 'Softom, Blue', with handwritten notes indicating 'Needed tighter fit' and an arrow pointing to a blue dial on the tube.

SAMPLE REVIEW
Tooling was made and injection molded parts were reviewed prior to the production stage. CMF was applied and more details were updated to ensure the best quality.

The Ocean in your bathtub!

  • Sea Bath activity for your preschooler and let them create their own ocean world right in their bathtub!

  • Touching, pulling, splashing, catching and pouring with water toys are all ideal ways for your child to practice essential fine motor skills while having lots of sensory play fun in the bath.

  • There are so many ways to build language skills during your child's bath time.

Toy boat with a green and white color scheme floating on water, featuring a white cabin with a blue stripe, a green crane arm, and an orange buoy attached to the crane.

FEATURE

  • Encourages hand-eye coordination and problem-solving skills.

  • Helps build confidence while learning through play.

  • Includes 1 floating boat, 2 magnetic fish, and 1 removable fishing rod with a magnetic bobber.

  • Age Grade: 24+ months.

Toy boat, fishing rod with fish toy, and two small animal toys floating on water
Blue plastic case with embossed instructions for opening, including illustrations of hands opening the case.
An opened plastic container with a blue lid and a white interior, featuring a small white activation cube at the bottom inside.
Exploded view of a toy fishing boat with colorful plastic parts including fish and boat components on a light blue background.
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