NEOPRENE CLASSIC SLEEVE CMF

Seasonal color refresh for Incase’s best-selling MacBook sleeve at Apple Stores.

Brand: Incase
Launch: 2014-2015

“Bringing trend-driven color stories to Incase’s most iconic sleeve”

The MacBook Neoprene Sleeve is one of Incase’s most popular products and a best seller at Apple Stores. To keep the line fresh and relevant, I led a CMF update focused on seasonal color trends. The project refreshed an iconic product with timely colors, supporting continued retail success and strengthening Incase’s collaboration with Apple.

Set of colorful rectangular cases, with the front case in coral red, flanked by gray and mint green cases, and a small black and white striped box to the right, all on a white background.

Key Features

Red protective laptop sleeve partially opened, revealing a gold laptop inside.

DURABLE NEOPRENE CONSTRUCTION
Reliable protection against bumps and scratches.

A closed red laptop sleeve with a white Apple MacBook partially inside, placed on a gray background.

FORM FITTING DESIGN
Securely hugs the MacBook’s slim profile.

Close-up of a pink zippered pouch with two zippers, lying on a furry surface.

SECURE ZIP CLOSURE
Quick access and safe storage during transport.

COLOR-MATERIAL-FINISH DESIGN

A collage of colorful objects and accessories for spring/summer 2016 including a camera, lip balm, Nike sneakers, a transparent handbag, a woman in trendy clothing, a yellow layered lamp, a small white and orange chair, a colorful cart, a hanging lig
Cover slide of Incase Color Trend Research Spring/Summer 2016 presentation, featuring black background, white text, and a leaf logo.
Fashion trend evolution collage showing seasonal styles from Spring/Summer 2015, Fall/Winter 2015, and Spring/Summer 2016, with models wearing various clothing items and fashion looks.
Color trend palette chart showing seasonal changes in fashion colors from spring/summer 2015 to fall/winter 2015, and spring/summer 2016, with color blocks organized in a grid and arrows indicating progression over seasons.
Collage of fashion items featuring vibrant, eclectic styles, including a graphic t-shirt with a photo print, a neon face mask, a colorful patterned shirt with headphones, beaded bracelets with alphabet charms, and a young person in eclectic clothing
A colorful, decorated skull adorned with intricate beadwork on the left, and a human skull composed of various flowers and foliage on the right.
Collage of Memphis design style products including pillows, notebooks, storage boxes, jewelry, socks, sneakers, apparel, and colorful abstract patterns.
A collage of six images with X-ray style effects. Includes a woman in a hoodie, a starfish and shell, an X-ray of a skull scan, an X-ray shirt, a sliced eggplant, and a floral illustration.
Collage of vibrant, colorful patterns including geometric, floral, abstract, and animal-inspired designs, with some images of people wearing patterned clothing and accessories.
Color swatches arranged in a row, each labeled with Pantone color codes.
Modern interior space with white walls, a large table surrounded by white chairs, and color swatches and material samples displayed on the wall.
A detailed material sample card for 2014 neoprene sleeve with blue color code 287C, showing various fabric labels and zippers, along with notes about their color and appearance.
A sheet of paper with fabric swatches and notes. Blue fabric samples, some with zippers, are attached or outlined. Handwritten notes and sketches indicate fabric types and labels, with a logo reading 'incase' on the paper.
Instruction sheet showing images and comments for a red neoprene sleeve, including labels for quality and features.
Collection of fabric swatches, zippers, and color samples on a large sheet with handwritten notes and labels, likely for garment or textile design.
  • Fashion collage featuring a red dress, red jacket, red high heels, a close-up of red branches with small buds, and a red sports car.
  • Collage of fashion images: a blue Chanel purse against patterned textiles, a model walking runway in a teal fur top and satin pants, a woman with long hair wearing a black hat and dark lipstick, a man in a velvet tuxedo with a bow tie, and a couple in stylish winter clothing with glasses.
  • Collage of men's fashion items including a man in a blue suit, blue sneakers, a black handbag, and a man wearing a gray patterned coat, beanie, sunglasses, and standing against a red, white, and blue background.
  • Collage of orange fashion and accessories including a striped orange dress, a person holding an orange handbag with a matching quilted purse, a woman with orange in her hair and wearing an orange coat, an orange sports car, and a woman with orange hair and a black leather jacket.
  • Collection of purple and pink objects: a purple chair, a pink flower, a purple marble pattern, and a television screen showing a landscape, with a model wearing a purple and red patterned dress on a runway.
A turquoise zippered carrying case with the Incase logo in the lower right corner.
Pink zippered carrying case with rounded edges and a small white logo in the bottom right corner.
A blue laptop sleeve with a zipper and the brand name 'uncase' printed on it.
A laptop and a blue backpack on a colorful geometric patterned surface with triangles in red, green, yellow, brown, black, blue, and white, with the laptop displaying the brand Eclipse.
Close-up of the NASA logo embossed on a textured, dark blue surface.
Close-up of a gray zipper on a suitcase or bag, partially open to reveal a white interior lining.
A pink laptop sleeve with a zipper closure and the brand name 'incase' in white at the bottom right corner.
Blue zippered laptop sleeve with the brand name "incase" in white in the bottom right corner.
A teal-colored laptop sleeve with a zipper on the top and the brand name "Incase" printed in white on the bottom right corner.
Purple laptop sleeve with a zipper and the brand name "incase" in white.
Coral-colored zippered laptop sleeve with rounded edges and a small white logo in the bottom right corner.
Display of various laptop cases on store shelves, including Incase and Thule brands in different colors and styles.
Set of red and white neoprene laptop sleeves with the brand name incase" printed on the front, designed for 13-inch laptops.
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