NEOPRENE CLASSIC SLEEVE CMF

Seasonal color refresh for Incase’s best-selling MacBook sleeve at Apple Stores.

Brand: Incase
Launch: 2014-2015

“Bringing trend-driven color stories to Incase’s most iconic sleeve”

The MacBook Neoprene Sleeve is one of Incase’s most popular products and a best seller at Apple Stores. To keep the line fresh and relevant, I led a CMF update focused on seasonal color trends. The project refreshed an iconic product with timely colors, supporting continued retail success and strengthening Incase’s collaboration with Apple.

Key Features

DURABLE NEOPRENE CONSTRUCTION
Reliable protection against bumps and scratches.

FORM FITTING DESIGN
Securely hugs the MacBook’s slim profile.

SECURE ZIP CLOSURE
Quick access and safe storage during transport.

COLOR-MATERIAL-FINISH DESIGN

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