NIGHT LIGHT PIVOT MIRROR
Pivot, light, and monitor your baby with ease using the included remote
Brand: Brica
Launch: 2021
“Bright the journey, calm the ride.”
The Brica Baby Insight Pivot Mirror helps parents safely and easily check on their baby day or night. Thoughtfully designed with adjustable LED lighting and a clip-on remote for the sun visor, it softly illuminates your child without creating glare for the driver. Its gentle curves, smooth finishes, and carefully positioned LEDs make it both functional and friendly, ensuring a safer, calmer, and more enjoyable journey for parents and babies alike.
INSIGHTS
(Based on Competitor Analysis and Customer Insights)
“STABILITY ISSUE — IT WON’T STAY FIXED”
"I’ve had this mirror for about four months. I chose it because it has a light, which works adequately, but the mirror itself won’t stay straight. Every trip requires readjusting it, and it quickly becomes crooked again. Overall, it’s not worth the money in my experience."
“DISSATISFIED WITH MIRROR PERFORMANCE"
The mirror provides a zoomed-out view, making the baby appear very small and difficult to see clearly. The battery lasts only a couple of days before needing a recharge, and the standard light is not bright enough for nighttime use.
“ OUR EXISITNG PRODUCT NEEDS AN IMPROVEMENT”
The existing mirror offers no angle adjustment, leading to limited visibility. Customers have also reported frequent issues with the remote control’s quality. In addition, the LED lighting is too dim, failing to provide a sufficient glow.
CUSTOMER FRUSTRATION CREATES ROOM FOR INNOVATION
TESTING COMPETITOR SAMPLES TO IDENTIFY AND UNDERSTAND KEY PROBLEMS
EXPLORING IDEAS THROUGH SKETCHES
VALIDATING IDEAS, LEARNING FROM FAILURES, FINDING SOLUTIONS
DEVELOPMENT
3D CAD
Designed seamless, continuous surfaces using SolidWorks, ensuring precision and manufacturability.
TEST PROTOTYPES
Evaluated prototypes to assess lighting performance, LED effects, attachment strap durability, and pivot functionality.
CREATE PROTOTYPES
Developed functional prototypes using 3D printing to test form, fit, and usability.
COLLABORATE WITH ENGINEERS
Partnered closely with overseas engineering teams and manufacturers to refine concepts and advance them to the ready-to-tool stage.
USER MANUAL GUIDE
Created a detailed product manual covering safety requirements and essential product information. Developed clear installation and feature-use illustrations.
REVIEW ENGINEERING SAMPLES
Inspected injection-molded forms, details, and features prior to pre-production and final texture application.
FEATURE
EASY ATTACHMENT SYSTEM
Securely installs in seconds with adjustable straps, ensuring a stable fit on most vehicle headrests.
WARM, SOFT LED LIGHTING TO ILLUMINATE BABY’S FACE
Gentle, non-glaring light makes it easy to check on your baby during nighttime drives.
ANGLE ADJUSTMENT WITH ROBUST PIVOT HINGE
Smooth, sturdy hinge allows effortless positioning for the perfect viewing angle.
REMOTE CONTROL WITH SUN VISOR CLIP
Convenient remote lets you adjust lighting without turning around, and clips neatly to your sun visor for quick access.
COLOR-CHANGING LED MODE FOR MOOD CONTROL (CALMING OR GENTLE WAKE-UP)
Switch between soothing tones to relax your baby or brighter colors to wake them gently.
DISTORTION-FREE, SHATTER-PROOF MIRROR (CRASH TESTED & CERTIFIED)
Clear, accurate reflection with safety-certified construction to withstand impact in the event of a collision.
