PROTECTIVE CASE FOR GOPRO

A protective case designed to keep GoPro cameras safe without adding bulk

Brand: Incase
Launch: 2014

“Soft-touch silicone, precise fit, everyday durability.”

Instantly add protection and personalization to your GoPro with our innovative Protective Case. Made of durable, yet soft silicone, this flexible cover slips over your camera to defend from scuffs and scratches. It's lightweight design fits snug and will safeguard your GoPro without weighing your bag down. Available in two colors: Lumen to stand out from the rest - it's also bright enough to help you find it in snow or water. Or stay conspicuous with Black - it blends into the night or other dark environments. Your GoPro is built tough, but when you need extra protection and an improved grip, add the Incase Protective Case for GoPro.

A person working on a vehicle using a tool, with a yellow action camera mounted on their hand, focusing on the vehicle's roof at night.

Key Features

Close-up of a black drone with the brand name 'Inspire' visible on its body.

ONE-PIECE MOLD DESIGN
One piece mold stretches over the top and securely encases your GoPro camera in standard housing

A camera mounted on a handheld gimbal, with a power button visible, inside a vehicle.

FULL COVERAGE PROTECTION
Full coverage for added protection while you shoot

A person balancing a black tactical helmet on their finger.

DURABLE SOFT SILICONE
Durable, soft silicone with improved grip

A presentation slide with a green background titled 'The Challenge.' The slide discusses the lack of an ergonomic and portable carrying solution for GoPro users, mentioning issues with hard cases and backpacks. The slide has the logos of GoPro and In
A person surfing inside a wave, with the sun setting in the background, capturing a golden glow on the water.
A collage of four adventurous outdoor activities: top left shows a woman surfing on a wave; top right shows a motocross rider taking a selfie on a dirt track; bottom left shows a skier descending snowy mountains under a bright sun; bottom right shows
Text on black background reading 'Designed for Ken Block' in white, stylized font with a white underline.

DEVELOPMENT

A person holding a GoPro action camera encased in a transparent waterproof housing, with various accessories and technical diagrams shown on the left side of the image.

RESEARCH
Studied GoPro devices in detail, measuring every dimension and analyzing differences between existing protective cases to identify opportunities for improvement.

A collage of wellness and lifestyle items including shoe insoles, kids' toys, water bottles, fitness equipment, tech gadgets, and a wristwatch.

MOOD BOARD
Collaborated with the ID team to create mood boards, drawing inspiration from market trends in silicone and TPU-based products.

Diagram of a compact, rectangular action camera with labeled parts including shutter/select button, camera status light, Wi-Fi status light, power/mode button, mini USB power input, speakers, audio jack, and power on/off switch, shown in orange, yellow, and green colors.

IDEATION
Sketched multiple design directions with Incase’s brand identity in mind, focusing on simple, intuitive, and user-friendly solutions.

3D CAD design of a compact, modular autonomous camera system with a display screen and various control buttons, mounted on a pinkish-gray base.

3D CAD DEVELOPMENT
Built precise 3D models in SolidWorks based on exact GoPro measurements and housing requirements, ensuring every opening, button, and port worked seamlessly for end users.

A black electronic accessory with adjustable parts, likely a camera or imaging device, shown from multiple angles.

3D VISUALIZATION
Produced photorealistic renderings for internal design reviews, stakeholder presentations, and marketing assets.

Technical drawing of a GoPro protective case with labeled views, dimensions, and material specifications.

CMF DESIGN
Developed detailed CMF specifications, defining colors, finishes, and SKUs to align with both brand strategy and user needs.

  • FLEXIBILITY – one-piece silicone construction that slips on easily

  • VISIBILITY – bold color options for high-contrast spotting in snow, water, or low light

  • VERSATILITY – reliable performance across sports, travel, and outdoor conditions

  • SPORT-READY – designed with athletes like Ken Block in mind, tailored for active GoPro users

A GoPro action camera mounted on a black mount with a clear protective case and an adjustable strap.
Close-up of a person's hand pressing a button on a yellow action camera mounted on a surface.
A race car driver sitting inside the cockpit of his race car, wearing racing gear, sunglasses, and a helmet, holding the steering wheel.
Close-up of a man wearing sunglasses, a black cap with a green Monster logo, and a black and blue neck gaiter, showing an open mouth with a blue tongue and teeth, and an asymmetrical silver tooth piercing. 
This product was featured in a marketing campaign with professional rally driver Ken Block, reinforcing its positioning toward sports and outdoor users in active environments.
Black GoPro action camera on a mount
Black action camera mounted on a black tripod
Black compact camera housing with mounting bracket and adjustable screw.
A bright lime green waterproof action camera mounted on a black mount, designed for outdoor use.
Close-up of a yellow and black bicycle front light with mounting bracket and adjustment screw.
A yellow action camera attached to a black harness on a person wearing a white shirt.
A yellow waterproof GoPro camera mounted on a small black tripod, placed on a wet, dark rocky surface near water.
A GoPro camera in a bright green waterproof housing mounted on a black selfie stick in an outdoor setting with fallen leaves and blurred greenery in the background.
An array of GoPro accessories, including camera cases, mounts, and housings, in black and yellow colors on a white background.
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