PROTECTIVE CASE FOR GOPRO
A protective case designed to keep GoPro cameras safe without adding bulk
Brand: Incase
Launch: 2014
“Soft-touch silicone, precise fit, everyday durability.”
Instantly add protection and personalization to your GoPro with our innovative Protective Case. Made of durable, yet soft silicone, this flexible cover slips over your camera to defend from scuffs and scratches. It's lightweight design fits snug and will safeguard your GoPro without weighing your bag down. Available in two colors: Lumen to stand out from the rest - it's also bright enough to help you find it in snow or water. Or stay conspicuous with Black - it blends into the night or other dark environments. Your GoPro is built tough, but when you need extra protection and an improved grip, add the Incase Protective Case for GoPro.
Key Features
ONE-PIECE MOLD DESIGN
One piece mold stretches over the top and securely encases your GoPro camera in standard housing
FULL COVERAGE PROTECTION
Full coverage for added protection while you shoot
DURABLE SOFT SILICONE
Durable, soft silicone with improved grip
DEVELOPMENT
RESEARCH
Studied GoPro devices in detail, measuring every dimension and analyzing differences between existing protective cases to identify opportunities for improvement.
MOOD BOARD
Collaborated with the ID team to create mood boards, drawing inspiration from market trends in silicone and TPU-based products.
IDEATION
Sketched multiple design directions with Incase’s brand identity in mind, focusing on simple, intuitive, and user-friendly solutions.
3D CAD DEVELOPMENT
Built precise 3D models in SolidWorks based on exact GoPro measurements and housing requirements, ensuring every opening, button, and port worked seamlessly for end users.
3D VISUALIZATION
Produced photorealistic renderings for internal design reviews, stakeholder presentations, and marketing assets.
CMF DESIGN
Developed detailed CMF specifications, defining colors, finishes, and SKUs to align with both brand strategy and user needs.
FLEXIBILITY – one-piece silicone construction that slips on easily
VISIBILITY – bold color options for high-contrast spotting in snow, water, or low light
VERSATILITY – reliable performance across sports, travel, and outdoor conditions
SPORT-READY – designed with athletes like Ken Block in mind, tailored for active GoPro users
This product was featured in a marketing campaign with professional rally driver Ken Block, reinforcing its positioning toward sports and outdoor users in active environments.
