SAFETY HARNESS BACKPACK

Toddler Safety Harness Backpack with Leash

Brand: Brica
Launch: 2019

“Keep your child close by while out-and-about ”

Perfect for trips to amusement parks, sporting events or anywhere you need added security (and peace of mind), this kid friendly backpack and harness is perfect for toddlers 18 months and up. The main storage compartment is great for your child's favorite toys and snacks, while the expandable front pocket is perfect for easy access to their sippy cup or toy. The convenient side pocket has a reflective strip for added nighttime visibility. The stretchy, shock-absorbing tether is comfortable for your child and can be removed for years of backpack-only use. Travel assured with your child safely by your side.

A young child with curly hair walking outdoors with a woman, possibly his mother. The child is wearing a white t-shirt with a pattern, yellow pants, and blue shoes, and carrying a backpack. The woman is wearing light jeans, a pink top, white shoes, and a navy jacket, holding the child's hand on a leash. They are walking on a sidewalk in a sunny, green area with trees and modern buildings in the background.

Key Features

A green children's backpack with a giraffe cartoon and trees illustration, placed on a wooden surface, containing a purple and white sippy cup in the front pocket.

Easy Access Pocket
Outer mesh pocket is perfect for holding small toys or a sippy cup.

Green children's backpack with giraffe illustration, stuffed fox toy and purple cup sticking out.

Roomy Compartment for Storage
Tuck toys, snacks, or a change of clothes easily into the backpack's spacious main compartment.

Close-up of the back of a small black and green backpack with adjustable straps and a black strap with an elastic band and clip.

Shock-Absorbing Tether
With a stretchy, shock-absorbing tether, you can move freely with your child without worrying about causing them strain if they stray too far from you.

PROCESS

A collection of children's backpacks with various colorful animal and nature-themed designs, showing both front and side views.

DEVELOPMENT

Comparison chart of four children's safety harness backpacks, showing images, prices, reviews, and comments for each item.

RESEARCH PART 1
Studied competitors’ Pros and Cons by understanding what customers are saying. Purchased samples for use case study, material application and overall qualities.

Diagram of a children's backpack with various features labeled, including pockets, straps, clips, and a shock-absorbing strap.

RESEARCH PART 2
Studied the company’s existing product and reviewed its Pros and Cons from the customers’ feedback. Highlighted areas to be improved with new design solutions.

A colorful illustration of various animals, including an owl, giraffe, and others, depicted with vehicles and different scenes such as in the air, on the road, and at sea.

IDEATION THROUGH DESIGN ASSETS
Collaborated with Safari Sunday which is a Brand Design Consultancy whom provided various character designs and the new brand guideline for the company.

Collection of twelve colorful backpacks with various outdoor and travel-themed designs, displayed in four rows and three columns.

CONCEPT DESIGN
Iterated various quick concept designs through Adobe Illustrator to review directions.

Design schematics for safety harness with artwork featuring a cartoon giraffe, owl, and pattern backgrounds including clouds, trees, and arrow designs.

FINAL DESIGN - CMF & PATTERN DESIGN
Created CMF and pattern designs to make physical samples.

A collage showing fabric color comparisons, embroidery, and design reviews for children's backpacks. It includes color swatches, fabric samples, and photos of backpacks with comments about fabric matches, stitching quality, and zipper color.

COLLABORATION WITH SOFT GOOD ENGINEERS
Collaborated with the engineers to create physical samples to review pattern constructions, trim details and overall qualities.

  • Various children's backpacks, plush toys, and small accessories arranged in a line with a dotted guideline, labeled with numbers 2, 6, 10, 15, and 17, on a white background. The top right corner has the label 'Competitive Landscape,' and the top left corner features the Munchkin Brica logo with a green owl.
  • A collage of four photos shows children exploring outdoors and a child with a backpack, alongside a pie chart depicting different types of toddler safety harnesses and leashes on Amazon, labeled as the #1 best seller with high ratings.
  • A collage of eight images showing children and adults with backpacks, labeled as big kid backpacks, mini backpacks, just like mom, just like dad, just like a big kid, and mini backpacks.
  • Chart displaying different types of backpacks categorized for kids, adults, back-to-school, work, athletic, and trendy styles with the brand 'Brica' at the center.
  • Display of various paint booth accessories for children, including backpacks and clothing, with different colors and styles, organized in rows and columns.
  • A collage showing various backpacks and reflective fabrics, including images of backpacks with different materials and colors, fabric samples with reflective and non-reflective properties, and testing of backpacks in low light conditions with color reference charts.
  • Photo divided into three sections showing travel planning. The left section has backpack, hand-drawn sketches of a bag with colored annotations, and sticky notes labeled 'TBD' in different colors. The middle section shows a backpack with sticky notes attached and a detailed sketch of a bag design. The right section has a notepad with handwritten notes about bag features, and a textured dark fabric in the bottom right corner.
  • Colorful animal characters including a whale, giraffe, owl, hedgehog, sloth, and giraffe riding in various vehicles and flying in different settings with text labels describing each scene.
  • Color palette chart showing primary colors green, blue, white, and black, and secondary colors yellow, red, purple, light pink, and gray with their respective color codes.
  • Diagram showing the construction change of a safety harness. It transitions from a small backpack with a side panel to a larger backpack with the zipper moved to the back, indicating the zipper is moved to the far backside, and notes that no construction on the harness component should be touched.
  • Series of four images showing a backpack with a pink front pocket and mesh side pocket, viewed from different angles, with patterns on the top flap, and red arrows indicating the upward direction of the patterns.
  • A collection of backpack designs with different water and outdoor themes, organized in rows by color and pattern, ranging from sea and ocean scenes to sports and nature motifs.
  • Photograph of three sheets of paper, each with a Munchkin Asia Limited submission form at the top. Each sheet contains a small embroidered patch of a cartoon character sitting in a red car, with a green background. The patches are attached to the sheets with transparent tape. The documents are labeled as submissions for a research on artwork application method, dated January 4, 2019, and include hand-written notes and approvals.
  • Technical drawing of a soft good tech pack including front and side profile diagrams with measurements and annotations detailing dimensions, pocket placement, materials, and assembly instructions.
  • Design of a soft toy tech pack featuring a colorful illustration of a green owl flying a red airplane in the sky surrounded by white clouds. The illustration measures approximately 7 inches wide and 8.5 inches tall. The technical drawing includes side profile dimensions of the product, roughly 9 inches in height and 4 inches in width.
  • A colorful illustration of a green cartoon creature flying a red airplane with a propeller, in the sky with white clouds on a blue background. Next to the illustration is a black and white cloud pattern. The text mentions this as part of a tech pack called 'Soft Good Tech Pack' with a note about the designer's artwork and pattern details.
  • Design schematic for a tech pack featuring a sky blue backpack with a cartoon airplane and cat graphic, including measurements and material details.
  • Design for a children's tech pack featuring a giraffe on a green background with trees and birds, showing front and side views with measurements and design details.
  • Three views of a small, bright green backpack with black straps and zippers. The first view shows the side with a note about seam placement. The second view shows the front with a black mesh pocket and a blue tag. The third view shows the back with adjustable straps and buckles.
  • Comparison of fabric and design details on a blue backpack featuring a cartoon character, with one close-up showing fabric swatches and a second showing the backpack's open top with a plastic bag inside.
  • Three backpacks labeled as 'Previous Product,' 'Previous Sample by Another Creative,' and 'Current Product Refresh,' showing the before and after product design changes.
  • Three small backpacks with cartoon airplane and cloud designs, one filled with plush toys, a second with a leash attached, and a third displayed with a child walking outdoors wearing a backpack.
  • A woman giving a young girl a backpack in a park, with image of the backpack, a smaller backpack, and a harness set for children. The backpack features a colorful animal design. Text says "FINAL PRODUCT IMAGES" and "Thank you!"

  • Keeps your child close when you're out-and-about. perfect for boys and girls 18 months and up.

  • Optional, shock-absorbing tether helps reduce tension and improve comfort and is removable for years of backpack use

  • Expandable pocket for toddler's favorite sippy cup or toy

  • Top loop for easy storage on hook. Adjustable chest clip grows with child.

  • Side pocket with reflective safety strip for nighttime visibility

Childrens backpack with a sky blue front flap featuring a playful design of a yellow monster flying an orange toy airplane with clouds in the background.
Kid's backpack with a fox plush toy sticking out, featuring a blue front with a cartoon spaceship and cat cartoon flying in the sky, and a black and white patterned top.
Colorful children's backpack with a giraffe and jungle theme, featuring a green background with white geometric patterns and a yellow mesh front pocket.
Blue children's backpack with a cartoon alien flying a red airplane surrounded by clouds, featuring mesh side pockets and a black top and side with white cloud patterns.
A child wearing yellow pants and a white shirt with small designs, carrying a blue backpack with a fish and ocean design, walking beside an adult on a sunny outdoor path.
A children's backpack with a fish design on the front, containing a blue water bottle, placed on a wooden surface. The backpack has a black background with white leaf patterns and a side mesh pocket.
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