FIREFLY™ LICENSE PROJECTS

Creating licensed character-based products for Firefly™ kid’s toothbrush brand

Brand: Firefly™
Launch: 2021 - 2024

“Licensed Projects for Kid’s Toothbrush Covers in Various Characters”

Designed toothbrush covers for kids featuring a wide range of licensed characters, bringing fun and familiarity to daily routines. These projects combined engaging character-driven aesthetics with functional protective covers, making oral care more exciting and accessible for children while supporting brand partnerships across popular franchises.

Collection of five small plastic toy items on a light green background, including a Sonic the Hedgehog character, a red toy racing car, a pink pony head, a blue and white robot head, and a pink heart-shaped character with the word "Barbie".

LICENSING PROCESS - 3D MODEL

Step-by-step process diagram of a robot head design from initial 3D modeling, various approval stages, to mass production, with colorful labels for each phase.

HASBRO
Optimus Prime Kid’s Toothbrush Cover

Color palette and detailed diagram of Optimus Prime, a Transformers robot, showing multiple views and color schemes.
Six different views of a toy robot head mounted on a stick, showing various angles.
Comparison of Life Support components for different models, shown from various angles including left, front, rear, right, front 3/4, and rear 3/4 views, with color-coded temperature and pressure ranges.
An illustration of a Transformer toy head with four views, showing details like helmet, eyes, face, and legal markings, accompanied by a parts list and specifications.

HASBRO
My Little Pony Kid’s Toothbrush Cover

Chart showing different versions of My Little Pony's primary characters with their color palettes. The full color version has a colorful pony with pink, purple, teal, and yellow colors. The limited color version has fewer colors, mainly pink, purple, yellow, teal, white, and black. The simplified color version has only three colors: pink, orange, black, and white. The chart also includes a note about using vector versions of the art if CGI is not applicable.
3D model of a unicorn character head from various angles, including front, side, back views, with a cutaway showing the interior mechanism.
Seven views of a My Little Pony toy head, including left, front, rear, right, front three-quarters, and rear three-quarters angles with color-coded paint codes on the right.
Diagram showing a My Little Pony toy with labeled parts, including the whole hair, pony body, eyebrows, highlight of eyes, eyelash, pupil of eyes, iris of eyes, sclera of eyes, and a detailed underside view of the head. An accompanying parts list provides colors, materials, and finishes for each part.

MATTEL
Barbie Kid’s Toothbrush Cover

A collection of Barbie-themed school supplies and accessories, including backpacks, notebooks, a lunchbox, water bottles, pens, markers, scissors, and a play set, all in bright pink, yellow, and blue colors with Barbie logo and graphics.
Digital render of a Barbie-themed handheld mirror with a heart-shaped frame, featuring the Barbie logo on the mirror's surface in a faceted, gem-like design, shown from multiple angles.
Two pink heart-shaped objects resembling jewelry or decorative items with the word 'Barbie' written inside, set against a light pink background.
Technical diagram of a Barbie-themed toothbrush with labeled parts, including a pink and white heart-shaped head with the Barbie logo, and a color swatch of pink, along with printing instructions and material information.

MATTEL
Hot Wheels Kid’s Toothbrush Cover

Image showing toy car designs from Hot Wheels, including a blue race car with flames and flames logo, and design blueprints and clothing inspiration for kids.
A 3D CAD model of a handheld camera shown from multiple angles, including top, front, side, and bottom views.
Two red Hot Wheels cars with white racing stripes on black display stands.
Diagram of a Hot Wheels toothbrush cap with labeled parts, colors, and materials, including views from different angles and a reference table explaining each component.

“Antibacterial coating keeps bristles protected, and colorful character designs make brushing fun for kids”

Collection of children's toothbrushes and accessories featuring characters from Transformers, My Little Pony, and Barbie

Special thanks to a former ID Intern, I.J. Ha, for contributions to Optimus Prime and My Little Pony projects.
She is truly one of the most talented emerging industrial designers I’ve worked with.

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