MY MIRACLE INSULATED CUP

Customizable Spill-Proof Insulated Cup to Keep Drinks Colder for Longer

Brand: Munchkin
Launch: 2019

“Personalize with your favorite stickers—perfect for school or daycare”

Add some stylish stickers to the colored insert for extra flare, then fill it with milk, juice, or water and screw it into the larger, clear container to create an insulated seal. With the spill-proof Miracle® 360° lid, kids never have to worry about spills or messes.

A cylindrical pet water dispenser with a white top and a red bottom, featuring Peter Parker themed stickers with a cartoon dog and cat, on a plain light background.

INSIGHTS

A person is writing on a blue label with the name "Jack" on a green and pink sippy cup that has handles and a clear spout.

“ LABELING IS AN EASY WAY FOR THE DAYCARE PROVIDER TO QUICKLY LOOK AT AND CHECK THE NAME ON A PACIFIER OR SIPPY CUP BEFORE HANDING IT TO YOUR BABY”

A white tumbler with a red and white label that says 'Emma' and features a small illustrated ferret or weasel.

“MY KIDS ADORE STICKERS, BUT I FIND MYSELF REPLACING THEM EVERY TIME I WASH THE CUPS”

A hand holding a blue and white mug over a white surface, with the mug's interior visible.

“WE LOVE MUNCHKIN’S MIRACLE CUPS. THOSE ARE SPILL PROOF AND EASY TO WASH”

PROCESS

Technical drawings and sketches of a beverage container design, including side views, section views, and detailed notes on construction and components.

DEVELOPMENT

Collection of baby bottles and sippy cups with colorful caps on a changing table, some labeled with names and contents.

RESEARCH PART 1
Studied the real world use cases from competitors to DYI solutions to Etsy products.

Close-up of a metal bottle with a peeled label, indicating no marking left after peeling, showing a small part formed after a tension test, with handwritten annotations.

RESEARCH PART 2
Researched stickers and various types of paper, vinyl and plastic materials to avoid small part and choking hazard concerns based on the advice came from the Quality Assurance team.

Sketch of a reusable insulated cup with a stainless steel inner cup, a silicone spout, and a transparent outer shell. The sketch includes detailed notes about materials and design features, with a real glass and colorful silicone lids positioned above the drawing.

IDEATION
Explored as many ideas as possible through quick sketches and 2D illustrations .

A diagram of a spray can with a side cutaway view showing internal components, including a red liquid with spiral channels, and a hand-drawn sketch of the can's structure with labeled parts such as the inner cup, elastic gasket, and outer cup.

CONCEPT DESIGN
Transformed initial concepts into practical solutions through meticulous adherence to Design for Manufacturing principles.

Diagram of a plumbing setup showing a water level guide line marked with 0.2mm material on a cross-section of a pipe system, with labels and color-coded components.

COLLABORATION WITH ENGINEERING TEAM
Collaborated with the engineers to create improved feature and mechanism.

Two clear plastic containers, a white grinder and a small white dish with a pill inside.

CREATED 3D PRINTED AND COLD RESIN CASTED SAMPLES
Collaborated with the external sample maker to create highly accurate 3D printed parts and cold resin casted cups.

Diagram of a container with a heart logo on the lid, showing different views including top, bottom, front, section, and orthogonal view. Handwritten notes highlight the heart logo, with the words 'hoops' and 'legal engraving.' The bottom view displays a control panel with various symbols and Chinese text.

CMF
Color-material-finish specification was created for costing and sample making purposes.

Step-by-step instructions for using a Bunchkin baby bottle: first, twist and remove the bottle cap; second, attach the filter inside the bottle; third, close the bottle with the cap; finally, a young boy drinks from the baby bottle.

CREATING ILLUSTRATIONS
Created 2D visuals for Sales presentations and instruction manuals.

  • Personalize with your favorite stickers—perfect for school or daycare!

  • Includes 5 decorative stickers and 1 customizable sticker with space to write a name.

  • Spill-proof 360° edge automatically seals when child stops drinking.

  • Dentist recommended spoutless design supports normal muscle development in a child’s mouth.

  • BPA-free, top rack dishwasher safe.

  • 18+ months.

  • 9oz capacity.

Three cylindrical smart speaker devices with colored tops—blue, gray, and coral—arranged vertically.

FEATURE

Illustration of two portable drink containers with double-layered insulation, featuring cartoon animal stickers, one transparent with snowflake design, and the other blue with animal characters, along with a close-up of a silicone spout with spill-proof design.
A portable breathalyzer device with a cylindrical shape, featuring a transparent body and a white and orange cap, designed for detecting alcohol levels in breath samples.
Close-up of a cylindrical object with a white top, orange middle section, and a circular orange button with a heart-shaped logo in the center.
Disassembled Pill Bottle showing cap, inner disc, orange medication container, and clear plastic bottle.
A young girl with pigtails and a pink checkered shirt decorating a purple can with stickers at a kitchen table.
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