VUDU SPARK

Digital Media Streamer by Walmart

Brand: Vudu by Walmart
Launch: 2015

“Create cinematic content”

The Vudu Spark was Walmart’s entry into the streaming stick market, designed to compete with devices like Google’s Chromecast and Roku. This HDMI plug-in device provided direct access to Walmart’s Vudu streaming service, turning any compatible TV into a gateway for on-demand video.

TV remote control with Walmart's Vudu streaming service logo, placed on a blurred background of a living room with a TV and a wooden table.

BRIEF

Triangle diagram with 'Time' at the top, 'Cost' at the bottom left, and 'Manufacturability' at the bottom right, featuring the text 'Vudu Spark + Remote' in the center.

PROJECT CONTEXT

2014 freelance project: housing design for Vudu Spark streaming stick + remote.

Extremely low-cost target (few dollars per unit) and 2 months timeline.

Required housings that were user-friendly and optimized for manufacturing.

A diagram illustrating the process of design: ideation, 3D computer-aided design, and visualizations.

MY ROLE & CONTRIBUTIONS

Translated constraints of time, cost, manufacturability into design solutions.

Produced rapid ideation, 3D CAD models, and visualizations.

Enabled stakeholder review to secure next-stage funding.

  • Sketches of five electronic devices resembling flashlights or portable lights, with varying colors including yellow, white, gray, and red, each with the brand name "Toshiba" on them.
  • Sketches of various candy wrappers, some colored yellow with the brand name "TAGSLEA" visible, and others in black and white outline, including different packaging designs.
  • Sketch of a yellow USB flash drive with removable cap, a connected yellow USB cable, and a portable power bank with a USB connector.
  • Illustration of USB cables and adapters in green, purple, and gray with blue accents.
  • Sketch of a device with a USB plug and two blue leaves, with a component labeled 'teague' in purple on a white background.
  • Hand-drawn illustration of capsules labeled 'togel' in blue and red, and two blue portable electronic devices with wires and attachments.

DEVICE

Black USB flash drive with a yellow stripe, displaying 'Vci by Walmart' on the black body.
A black USB flash drive with a yellow indicator, labeled with the Walgreens logo and the text "by Walgreens" in white and the blue letters "VSL".
A black Walmart Vudu remote control with yellow and blue buttons, featuring the Vudu logo and Walmart branding.

PACKAGING

A Walmart Vudu streaming device box showing the Vudu logo and a device that connects to a TV for streaming movies and shows.
A Vplz USB flash drive placed inside a black tray within a blue box.
Streaming device set from Walmart, including a compact media streaming stick, a remote control, a power adapter, two HDMI extension cables, a user guide, and packaging box.
Exploded view of a streaming device package, showing a box, remote control, power adapter, multiple HDMI adapters, a small streaming device, base stand, and a booklet.
A black electronic device box with blue, white, and yellow text and icons, titled 'Veed by Waliro'. The box has labels for HDMI, Plug In, and Connect, and a yellow power button icon on the side.
Black TV streaming device and remote control with Walmart and Vudu logos, placed on a white surface.

FEATURE

Line drawing of a television screen displaying the word "VUDU".

DEDICATED VUDU EXPERIENCE

Pre-loaded with the Vudu app only, making it a focused, single-service streaming device.

Access to rentals, purchases, and a digital locker for owned content.

Diagram showing a VUDU device connecting to an HDTV via HDMI cable.

SIMPLE PLUG & PLAY SETUP

Connects directly via HDMI and Wi-Fi.

Quick to install and easy to use.

Line drawing of a remote control with the brand name 'VUDU' on it, next to icons indicating 1080p video quality and 7.1 surround sound.

REMOTE-CONTROLLED NAVIGATION

Comes with a dedicated remote for intuitive browsing.

Supported up to 1080p video and 7.1 surround sound.

Person holding a TV remote control pointing at a television screen displaying a streaming service's homepage with movie posters and a menu bar.

Fandango at Home (formerly known as Vudu) is an American digital video store and streaming service owned by Fandango Media, a joint-venture between Versant and Warner Bros. In 2010, Vudu was sold to Walmart. In 2020, Fandango Media acquired Vudu.

Home
Home
Next Project
Next Project